I spent years working inside the male-dominated sports nutrition industry, and something about it never sat right with me — especially how women were treated, and how rarely products were actually formulated with them in mind. Too many decisions were driven by margins instead of what women actually needed.
As I looked at my own life, I realized I was taking 13 supplements just to proactively take care of myself. My mom shared her story of taking gelatin packets after seeing online advice for her aching knees. And my daughter had already found natural alternatives to 'the pill' for her PMOS (formerly PCOS)- but it was too complicated. Three different experiences, but each one made me ask more questions about how we care for ourselves and how well we understand our choices. Additionally, I don't like taking pills, and I never drink enough water. This made my decision very clear: there had to be a simpler way. So I built something that helps solve all this and kept it simple (KISS).
My dad raised us saying "El Approach" (translated "The Approach) :-D). He believed in the right way, not the fast or easy way. That stayed with me. For VIVZA, it means thoughtful formulas, clear explanations and honesty about what a product can offer. I want women to understand what they are choosing and how and why it will help them. I want them to feel the difference — and to want to share it with someone they love.
And I wanted to reminisce and bring the nostalgic memories to the new generations. I grew up with fruit cups and bold flavors, aguas frescas, paletas michoacanas, and tecito de manzanilla—the flavors that still bring back warm, loving feelings. VIVZA is my way of sharing that part of my Mexican heritage with the world. Familiar or brand new to you, I hope it will bring delight to your day and health and wellness to your life.
¡Vive la VIVZA!
Susie - Founder, VIVZA